我们生活在一个充满挑战的时代. 在过去的七周内，COVID-19大流行迫使各种规模的组织都不得不转向并争相应对我们现在所处的快速变化的卫生和经济格局. This volatile and challenging environment is not likely to change any time soon, and so the importance of innovating our way through change and crises is more important now than ever before.
在过去的几年里, investment in innovative digital services, 云, 分布式工作工具和技术使企业能够开发灵活的模型，使人员和产品能够快速适应并满足变化的需求——这些创新正在帮助组织在当前的气候中发挥最大的作用. 现在, the challenge of responding to uncertainty should be a driver for innovation, 不是一个障碍——在组织(和个人)除了发展他们的运作方式别无选择的时候，推迟创新没有后发优势.
在这个充满挑战的时代，为组织提供持续创新的时间和空间，对于我们如何生存，然后在新常态下为增长奠定坚实的基础至关重要, and in helping to reduce the collective health and economic risks that future crises may bring.
What should our collective take on innovation be?
清晰和一致的领导 有效的, 对于领导企业度过艰难时期的领导人来说，果断和长远的思考越来越重要.
保持清晰的焦点, 有意识地努力将明显的干扰和不确定性对团队注意力和目标的影响降到最低, 并确保正确的工作, 协作和沟通实践到位，使创新真正蓬勃发展，这将是成功的现代组织至关重要的行为和特征.
拥抱分布式工作 – Certainly for the digital sector, distributed working has long been a mainstream model for delivering innovation. 作为顾问, I regularly work with and alongside organisations whose subject matter experts, 就像我们自己, are distributed across the globe and who bring together multi-disciplinary teams of experts to understand, 解决并不断改善在当前封锁和保持社交距离时期至关重要的服务.
敏捷和迭代技术使专家能够定期聚在一起，了解问题并设计解决方案——使用分布式通信套件，如视频会议和消息传递软件, 小组和团队论坛, distributed diagramming and ‘ideation’ tools, 敏捷工作跟踪, 知识共享和远程用户研究工具包使整个团队能够有效和富有成效地提供和不断改进创新服务.
采取循证决策 – With so much uncertainty and a constantly evolving picture of the wider world, there’s a risk that decisions can be made on a short-termist or reactive basis. 在这种环境下, a focus on evidence means that the team can stay engaged on tackling real problems and meeting their user’s needs. This evidence-based approach to decision making is also far more 包容, 并且较少依赖传统的层次结构和紧密耦合的工作实践，这些在分布式环境中变得更具挑战性.
The collection and analysis of robust research, 度量和统计有助于构建分布式团队的凝聚力——每个人对挑战都有相同的看法, 而且决策可以根据证据而不是意见迅速做出——考虑到一旦我们走出危机阶段，分布式环境将继续成为“新常态”，这是一种更有效、更有益的体验.
自动化 -充分利用运营自动化技术和云托管意味着可以远程维护服务，并在不需要物理访问基础设施的情况下持续可靠地改进服务, and without the need for IT teams to be in close proximity to manage deployments and releases.
Upfront investment in fully automated release and deployment techniques, ‘NoOps’ approaches (seeking to minimise the need for manual effort in order to operate and iterate digital services), 智能服务监控有可能释放高技能的技术资源，使其专注于创新——响应快速发展的用户和业务需求, and quickly and reliably getting these into operation.
同时，这些技术和技术是通过变革发展可持续创新方法的重要组成部分, it is equally important that strong and effective leadership helps organisations navigate turbulent times.
Leaders in the new normal must be able to create, maintain and protect ‘safe spaces’ for innovation, enabling teams to keep a clear focus on direction and outcomes, adapting and pivoting innovation to tackle ‘known unknowns’, and not letting anxiety or uncertainty about the ‘unknown unknowns’ unduly distract focus. 这些领导者将能够将创新提供的解决方案与我们目前面临的挑战联系起来.
最终, innovation is not just about the development of new tools and services for their own sake, 这一切都是全球最大的博彩平台为新的环境和现实提供新的思维方式和新技术的好处-现在是全球最大的博彩平台应用创新.
